An early-morning ride in the fresh autumn air.
A gnarly descent in the afternoon heat.
An adrenaline-fueled descent.
Collapsing at the top of a climb and then to enjoy the view.
The focus and calm when re-discovering your favourite trail.
The curiosity and thrill when exploring a brand-new track.
The feeling when you absolutely rail a corner or spectacularly nail a jump for the first time…
Those are exactly the moments we live and work for:
We want you to
RACE THE WAY YOU RIDE.
This company exists and thrives, because we are spreading our passion for racing in this amazing cycling and mountain biking community that we are all part of and help shape every day. With every ride. With every race. With every moment and every memory we treasure.
This is our life on rocky trails and we love sharing it with our Rocky Trail community. Join our tribe – be part of the Rocky Trail Family!
Our mission
Our mission is to organise events where you can race the way you ride.
We want our events to spark and feed your love for racing, challenging yourself and fellow #rockytrailracers. We deliver events where podium chasers can line up with Australia’s elites and experienced endurance racers and were casual racers have a blast, all feeling safe and part of our community.
From the first time between the tape to people who have spent a lifetime training for power output, we will have you covered. We want to motivate our racers to be active and have fun outdoors and we want to support each and everyone of them to achieve their racing goals.
Rocky Trail Entertainment is now one of the biggest cycling and mountain bike events companies in Australia.
Rocky Trail Entertainment was founded by Juliane and Martin Wisata in 2008 and since then we have built a unique and powerful network of riders, sponsors, supporters and influencers in the mountain biking and cycling industries. With close to 50 competitions spread along the East Coast of Australia we cover a lot of ground.
The business organises close to 50 events annually along the East Coast of Australia and has established the Fox Superflow® events as the fastest-growing gravity enduro racing series in the country. With a line-up of cross-country marathons and lap-races, the Rocky Trail Academy schools events were introduced in 2019 and in 2022 got over 1500 students out into nature on their bikes. With close to 8,500 competitors and over 5,000 non-racing visitors in 2022, the company has generated over $4 million dollars in tourism for the hosting regions this year. Rocky Trail continues to grow its network of racers and supporters providing positive event environments for them to connect to a community of like-minded people and surrounded by nature on ‘rocky trails’.
Operations and logistics are managed by Jo Parker and Bob Morris. As National Event and National Operations Managers they manage effective and passionate event delivery teams for us. Our hands-on support crew of customer service, marketing, digital campaign and IT specialists manage the day to day business.
The business operates across NSW, QLD, VIC and the ACT with core support and operational crews in each state. Rocky Trail organises over 40 events annually and has established the Fox Superflow® events as the fastest-growing gravity enduro racing series in the country. With a solid line-up of cross-country marathons and lap-races, the business also founded the Rocky Trail Academy schools competitions, which gets secondary students out into nature on their bikes.
We all share a passion for cycling and mountain biking and combine our decade-long experiences in events management, tourism and leisure management as well as strategic marketing campaign development and implementation.
What we’re proud of
We have created a strong community of riders who feel connected through the memorable experiences we create for them at our events. We are so proud that we have been able to promote this healthy lifestyle and our company keeps evolving with our community of riders, supporters and crew.
We constantly look for new exciting cycling and mountain bike racing destinations and keep implementing innovative processes and approaches to deliver professional and entertaining events where our athletes can achieve their personal goals and not only challenge their personal bests but also others.
Our ultimate objective that we keep working towards is to nurture and grow our Rocky Trail community that our #rockytrailracers are proud of with us. We love celebrating their victories and at the same time deliver a set of events that is less of an elite- and winners-only-focused competition, but a positive and inclusive experience for all participants – on awesome trails at fun and exciting destinations!
Meet our founders
Rocky Trail continues to grow its network of racers and supporters providing positive event environments for them to connect to a community of like-minded people and surrounded by nature on ‘rocky trails’.
Meet our founders Juliane and Martin:
Juliane and Martin are entrepreneurs with a combined professional know-how that originates from careers in International and Australian corporate environments in the food manufacturing, marketing and retail industries as well as tourism and leisure management and events delivery. Since 2012 we have been sharing our experience in strategic marketing and tourism management as lecturers of “Entrepreneurship” in the Tourism and Leisure Management Faculty at the IMC University of Applied Science at its campuses in Krems/Austria, Baku/Azerbaijan and Sanya/China.
With the Rocky Trail Destination Pty Ltd. division, Juliane and Martin are supporting the growth of regional tourism in Australia by developing mountain bike destinations. They amplify their passion for trail-based activities as an extension of their event delivery platform. Currently the major project is the planning and implementation of the Mogo Trails, a 150km MTB trail network on the NSW South Coast. This includes the management of construction, protection of ecological and cultural heritage values and community engagement. Rocky Trail Destination can support councils, clubs, tourism organisations and state governments embrace the nature based tourism opportunity at all stages of the destination maturity curve.
The shared vision with the consulting business is to enable and initiate the creation of sustainable whole-of-community benefits and growth through nature-based tourism.
Eco Certification
All Rocky Trail Entertainment events are Ecotourism Certified in the Nature Tourism category. By achieving Ecotourism Australia Nature Certification status the business joins fellow exemplary operators in terms of sustainability and provision of authentic, high-quality nature-based tourism experiences.
The ECO Certification logo means that with Rocky Trail you are guaranteed to be part of a genuine and authentic trail-based nature experience that looks after the environment. The ECO Certification program assures our customers and community that certified products are backed by a commitment to sustainable practices and provide high quality nature-based tourism experiences.
Rocky Trail Entertainment respects and supports the pleasures of mountain biking and related self-reliant outdoor activities. As such the company has been advocating that all of us have a big responsibility to protect and preserve the natural landscape for the enjoyment of future generations.
Rocky Trail Entertainment understands the importance that our product offering is accessible to people of all abilities. We will encourage our racers to follow some simple tips to ‘tread softly’ when visiting the bush and minimise damage to the natural environment. These guidelines are laid out in our Sustainability and Accessiblity Policy and will be communicated and encouraged via Rider Briefings and at the events.
Rocky Trail exists for people to discover how much fun it is to ride and race a mountain bike and to meet fellow riders – in cycling destinations and at mountain bike events that rock!
RACE
FINDER
Want to know how, when, where and which event to pick? – Check out our Race Finder!
EVENT
SUPPORT
Do you need assistance with event management? – Contact Us!
DESTINATION CONSULTING
Do you want us to support you with cycling destination development? – Contact Us!
SPONSORSHIP
Do you want to chat about promoting your brand to our growing MTB riding and racing community? – Contact Us!
Email us anytime at ride@rockytrailentertainment.com or call us – we love to talk about riding and racing!
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