Local business support

Every ride is like a little holiday.

… and every Rocky Trail event an opportunity to promote your region, products & services and your local brand to our broad audience of cyclists, mountain bikers and outdoor enthusiasts… and their families and friends!

We organise mountain bike lifestyle and competitive events across Australian metropolitan and regional areas. The events are held at mountain bike venues managed by local clubs, state or federal organisations and private owners or venue management entities. – We are offering an engaging promotional platform for local businesses in those hosting regions.

Scroll down to find out more about us and how you can get access to our program!

Let us tell you a bit about us

Rocky Trail Entertainment is now one of the biggest private cycling events companies in Australia.

Founded in 2008, we are the only mountain bike events promoter in Australia who runs events across the entire annual calendar and in four states NSW, VIC and QLD and the ACT. We provide a powerful promotional platform to sponsors and a huge variety of events covering cross-country marathon and lap races, gravity and superflow enduro events for a wide range of cyclists.

We want to encourage people to discover how much fun it is to ride and race a mountain bike and to meet fellow riders – in cycling destinations and at mountain bike events that rock!

Our COVID response

Since 1 July 2020 we have been re-launched our events planning and have been working with venue and destination partners across our events portfolio. We implemented an accredited Covid Safe Plan and specific processes in accordance with health regulations in each State and as laid out by the Australian Government. It has been a tough process to get our events calendar back up and running as quickly as possible. We have seen rising bicycle sales and have been able to keep our very active customer base engaged so that they are now very eager to get back out onto the race tracks. We have self-imposed rider limits in place, which are well below the health regulations and which will be adjusted as the Covid recovery moves forward.

Our local business program

Through our growing network of race venues and event destinations, we are offering local businesses in regions and councils that actively support a race with a free promotional platform – let us become a marketing channel to promote your business to our audience: the community of Rocky Trail racers.

Our marketing channels

In summary our core marketing channels for destination promotions & local business support are:

Website & Blog

Online registration portal and promotional platform.
8,000-12,000 visits per week

Facebook

9,500 followers
700+ FB Group
60,000 post reach p.w.
9,000 engaged p.w.

Instagram

3,700 followers
100-150 likes per post

Newsletter & PR

Consumer & media database 12,000+
for newsletter and media release distribution to cycling as well as local and regional media outlets (print, online, radio, TV).

Our core customer base

Male 25-45

Riding solo or in a group of mates, many bring their partner and young family along to spectate.

Events:
Shimano MTB GP
Fox Superflow
Marathon events
Multi-day events

Male 45-55

Riding solo or in a group of mates, many bring their partner and older family along to participate also or to spectate.

Events:
Shimano MTB GP
Fox Superflow
Marathon events
Multi-day events

Juniors 12+

Come to event with racing mum & dad or with friends (parents spectate).

Event:
Fox Superflow
Shimano MTB GP

Empty Nesters

Riding solo or in a group of friends, strong eBike potential. Find it challenging to motivate partner to come along.

Events:
Shimano MTB GP
Marathon events
Multi-day events

Female segments

Whilst men are the dominant gender in our rider statistic with 85-90% participation on average across all events, Rocky Trail has been nurturing the female segments across the portfolio of events. As such we have created a strong following by elites and experienced amateur racers. To grow female participation, Rocky Trail has created a grassroots event with the Diamonds in the Dirt mountain bike race, which will expand into the trail running sector by 2021.

Visiting families and friends

From the beginning, a major goal for Rocky Trail Entertainment has been to engage the non-racing visitors at their events. Good coffee and food are a given and free kids races and activities make it fun and ‘entertaining’ to accompany a racing family member or friend to our event.


PROMOTIONAL PACKAGE

Showcase your business to visitors – be part of our targeted online and social media promotional campaign.

We offer this platform for FREE to businesses in regions/councils who actively support our events. Look out for the council or destination logo on the race website or contact us to check.

Rocky Trail Entertainment is one of the most professional sports promoters and race organisers in Australia. Our promotional activities not only focus on the competition, but also the event venue – and the destination in particular!

What you give:

  • Offer the Rocky Trail event participants an incentive to come into your shop, cafe, restaurant or book accommodation or an experience with you, like:
    • Discounts (% off, stay 3 pay 2, kids under certain age eat/drink free etc.)
    • Add-ons (free breakfast, free coffee/drink with a meal, junior meals etc.)
    • Service vouchers or product prize for draw or giveaway (generally expected value RRP $100 total)
    • Other incentive (itinerary, experience ideas, special information about your product/service etc.)

What you get:

  • Mention with link to your Website/Facebook on the Rocky Trail event social media communications portals in event lead-up as part of your destination’s event promotional campaign to boost bookings and sales
  • Space for flag/ banner in event centre (to be delivered to event centre on the day before race day – arrange via contact below)
  • Opportunity to provide flyers/business cards at the registration desk of the event
  • Potential opportunity to have a stand at the event centre to showcase or sell (please discuss with the event managers to avoid any conflict of interest to existing/pre-approved major sponsors or supporters and heavily depends on event participant capacity in accordance with COVID-regulations)

SALES OPPORTUNITY

We are also seeking to purchase local products as prizes and/or giveaways for riders to add another element of showcasing what the region and local businesses have to offer.

What you give:

Offer Rocky Trail a discounted purchase prizes

What you get:

All elements of the Promotional Package (see above
PLUS: Additional Social Media exposure – one post about product across FB and Instagram page and/or story


SPONSORSHIP OPPORTUNITIES

We can offer you a custom-sponsorship package, if you would like more coverage – here is a local sponsorship example:

What you give:

Financial sponsorship $500 — cash or in-kind, like free staff accommodation
OR
Product sponsorship — provide free product prizes for giveaways valued at RRP $500

What you get:

All elements of the Promotional Package (see above)
PLUS: Logo in event Rider Briefing (on website and email newsletter

Contact us!

Let’s chat about how being a local business partner of Rocky Trail Entertainment events could add value to your business.

Juliane Wisata

Marketing Director

Via Email or Call +61 416 737 972

NSW, ACT

We look forward to your email or phone call.

Jo Parker

Event Manager

Via Email or Call +61 424 955 332

QLD, VIC


Do you have any questions?

Talk to us via our online chat – click on the orange circle symbol on your bottom right screen corner and we’ll be right with you! (We always love talking bikes, racing and riding!)