Crocodile Trophy – since 2011
The Crocodile Trophy is Australia’s and the world’s oldest and most iconic mountain bike stage race. We have been supporting this event since 2008 and have been the Press Office in Australia and New Zealand since 2011. We provide a fully integrated PR solution nation-wide as well as on a global-scale to this client including PR Publicity and Strategy, Media Relations and PR Copywriting. We launched and are executing a Social Media PR Strategy including community building and channel management and have been assisting the organisers in issues and crisis management. We also support the client with social media listening and monitoring and provide them with media reports including social media and analytics as well as website content creation and maintenance.
For this client we have also handling media buy in Australia and New Zealand and have been building media relationships and managing local promotions.
Alpentour Trophy – since 2012
The Alpentour Trophy is a 4-day stage race in the heart of the Austrian Alps. We are providing an and event-specific PR package including race reporting for daily media releases in German and English, website content creation and image distribution as well as media centre management and liaison with journalists on-site.
Christoph Strasser – January 2017
Christoph Strasser currently is the world’s best ultra-cyclist – the three-time Race Across America (RAAM) broke the Trans-Australia Sydney-Perth record in January 2017 and we provided a project-specific PR package including local media support, media release translation and distribution.
Rocky Trail Racing – since 2013
Rocky Trail Racing is the amateur racing division of Rocky Trail Entertainment. Team manager Martin Wisata and his team racers have competed in events including the Crocodile Trophy in which he currently holds the record of most races completed back to back – seven all up. Other races include various endurance cross-country events Australia-wide and in 2016 the Mongolia Bike Challenge, a six-day stage race. We manage all PR-related content creation and distribution for the team and provide a full strategic publicity service package.
Patrick Butler – 2017
Patrick Butler has quickly established himself on the Australian National Downhill scene over the past few years. At only 17 years old, he claimed 2nd overall in the 2017 National DH Series Junior Division and holds the 2016 U17’s Australian National Downhill Champion title as well as the and U19’s NSW/ACT RedAss Downhill Enduro State Champion title from that year.
In 2018 Patrick will return to the International Downhill scene as part of the MS-Mondraker Development Program. We’re looking forward to supporting Patrick along the way and will be documenting his journey with a PR Publicity and social media package. See Juliane’s blog posts for his campaign.
Mongolia Bike Challenge – since 2018
The Mongolia Bike Challenge is a beatiful stage race taking the riders deep into the remote areas of Mongolia. We are supporting the race in the leadup as well as during each stage – lack of wifi and phone reception are the biggest challenges to overcome.