Destination Campaigns for Cyclists
Rocky Trail Entertainment and the events side of our business was established in 2008. The logical next step for us is to promote the regions we hold events in throughout other activities and develop regional cycling specific tourism products.
So far we have put together a strategy for the Lakes Festival in 2017 and expanded on that in 2018 with our Lakes Festival Scavenger Hunt.
We aspire to be a contributor to the sustainable growth of the Australian cycling industry. Whilst considering environmental sustainability when we select locations and dates for our races, we have also built up a rapport with major land managers, local clubs and councils. It’s in our nature that we are always on the lookout and like to discover new MTB tracks and support tourism product development and event opportunities for the community.
Our Rocky Trail Destination vision is driven by our passion for cycling and our enthusiasm for destination branding. With our marketing power and contacts in the cycling industry a lot of new activities are in the pipeline and will be rolled out here.
Get in touch if you would like to work together with us:
+61 (0)403 090 952
+61 (0)416 737 972